Two major trends in email must not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action at the bottom just might do the trick. But unless you want to …..
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from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/why-you-need-to-invest-in-interactive-email-and-automation/
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