Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/
via Tumblr http://euro3plast-fr.tumblr.com/post/171048829589
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