Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX). The Customer Experience industry report 2018 by uisertesting.com has found that executive level professionals and those …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/customer-experience-examples/businesses-think-good-customer-experience-cx/
‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/understanding-subscribers-perception-email-infographic/
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/what-is-the-future-of-search/
My wallet is full of loyalty cards, I’ve so many at the moment I’m using a spare wallet I got for Christmas just for loyalty cards. But am I the average customer? Do customers want, use and see value in …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/
Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/marketing-even-effective/
How to set digital marketing KPIs, make them SMART KPIs and align your KPIs with the RACE planning model Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a …..
from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/
Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t …..
from Blog – Smart Insights https://www.smartinsights.com/online-pr/online-pr-strategy/key-digital-pr-think-small/
Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/8-best-ways-engage-ecommerce-customers/
Chart of the Day: BCG’s pathway to digital marketing maturity model You probably know of Boston Consulting Group for their classic market prioritization matrix which we feature in our essential marketing models guide. Well, they still continue as a consulting group and naturally …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-maturity-assessment/
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/
Three guiding principles of effective influencer marketing The concept of influencer marketing is not new and has in fact existed for many decades. For years brands have worked with celebrities and other influential figures to leverage their popularity to positively …..
from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/maximise-impact-influencer-marketing-strategy/
Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven - we can readily review the effectiveness of our activities and make informed …..
from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/
The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users - or has it really? A while ago, Facebook announced changes to its algorithm, showing users less of public content, like …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-making-ad-metrics-easier-understand/
Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-targeting/psychologically-segment-audiences-better-connect-via-email/
26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-marketing/essential-a-z-of-facebook/
Chart of the day: In the latest market research industry GRIT report, 6 in 10 are using online research communities, and over 8 in 10 have an interest in them. All hail the true superhero of market research. 6 in …..
from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/research-communities-popular-insight-collection-method/
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-marketing/is-facebook-on-the-decline-for-gen-z-and-younger-millennials/
Are you looking for the right mix of activities that can help you create a power-packed Twitter marketing plan? Here are a few activities that can get you hundreds of thousands to millions of impressions, engagements, retweets, replies, likes, link …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/twitter-marketing/create-twitter-marketing-strategy-2018/
What is ‘extremely online’ and how is it affecting children in Silicon Valley? There’s a new buzzword on the streets: “extremely online.” It means someone is constantly on social media. Whilst spoken in jest, it cradles a dark nuance. People …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/parents-bringing-children-tech-free-silicon-valley/
Chart of the Day: Consumer Interest in Using Voice Assistants and Voice Search Originating from the smartphone trend of voice search, where Apple and Google introduced voice assistants on their smartphone operating systems, we now have voice interactions through the …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/voice-search-big-thing-ecommerce/
Use these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/win-customer-lifecycle-marketing/
Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..
from Blog – Smart Insights https://www.smartinsights.com/traffic-building-strategy/media-selection/abm-how-to-get-specific-accounts-to-come-to-your-website/
When it comes to selling online, a good marketer is doing their best to optimize the marketing funnel. But most often they do the online part of the job - supporting the customer on their way to the shopping cart …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/boost-ecommerce-sales-offline-stores/
Chart of the day: A third of British people will exercise their right to be forgotten after GDPR comes into force on May 25th, 2018. The research, conducted by media agency The7stars, found that a third of British adults plan …..
from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/digital-marketing-laws/third-britons-will-exercise-right-forgotten-gdpr/
Research giving benchmark of most successful acquisition channels for retail It’s useful to know how your business compares to competitors in terms of the mix of online traffic. You can use the Google Analytics benchmarking feature for companies of a similar …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/retail-acquisition-channel/
Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies are very common, and misunderstanding them will lead you to the wrong conclusions. But there’s good news: we’ve finally solved them …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/big-data-digital-marketing-platforms/the-mystery-of-data-discrepancies-finally-solved/
Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who …..
from Blog – Smart Insights https://www.smartinsights.com/online-pr/online-pr-strategy/how-and-why-you-need-to-integrate-pr-into-all-marketing-channels/
Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/webcasting/webinar-response-statistics/
The building blocks of an effective brand strategy Since the turn of the millennium, more than 50 percent of Fortune 500 companies have suffered or failed due to digital disruption. With so many social media sites competing at nearly every turn, building …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/create-a-brand-strategy-that-can-withstand-the-test-of-time/
Make the brand the central organising principle for everyone and everything in a company rather than just the products, services, logos and imagery. Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand has …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-positioning/brand-identity/
Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions There’s nothing more frustrating than knowing that you’re making mistakes that others have long …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/6-email-marketing-strategy-tips-top-280-saas-companies/
6 questions your boss will ask about social media automation (and how to win them over) Engagement is the name of the game in running a successful social media campaign. Customers are 20-40% more likely to spend money on products …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/7-important-questions-social-media-automation/
Affiliate marketing’s outlook in the not-so-distant future should perk up any entrepreneur’s ears While some naysayers have prematurely eulogized affiliates, a Rakuten Affiliate Network study estimates they’re on target to grow by nearly $7 billion by 2021. So when marketers claim affiliate …..
from Blog – Smart Insights https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-strategy/3-steps-well-planned-affiliate-program/
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads …..
from Blog – Smart Insights https://www.smartinsights.com/customer-engagement/customer-engagement-strategy/refining-direct-marketing-tactics/
Chart of the Day: Audience breakdown of the top 6 sites We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/total-digital-population-top-traffic-sites/
Conversion rate optimization (CRO) is the process of converting more of your website visitors into leads for your business Especially in long B2B buying cycles, the ability to generate more Marketing and Sales Qualifies Leads (MQLs & SQLs) is crucial …..
from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/16-simple-ways-get-higher-conversion-rates-infographic/
How to gain visibility in China’s digital marketplace Everyone wants a piece of the emerging market’s pie, and the biggest slice is still China. After a temporary retreat, overall economic growth in China is expected to continue its upward trend, and retail momentum …..
from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/macro-environment-analysis/3-strategies-ride-chinas-tier-two-boom/
6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and how much of …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/best-tools-page/
Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/travel-industry-marketing-mix/
As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide has produced the article below on how brands are building trust in China. The article is structured on key trends, which are …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/international-marketing/latest-china-brands-build-trust-transparency/
Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again! Boyfriends are panic buying 100 roses for £25 at Aldi and …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-development/top-brand-marketing-campaigns-valentines-day-2018/
How to get ahead of the ecommerce competition by keyword research, referral marketing, competitor analysis and viral marketing In this post, we’ll outline 4 marketing growth hacks to help ecommerce business, the tools to achieve this and how to use …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/4-ecommerce-marketing-growth-hacks/
Chart of the day: PDF’s are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/content-type-best-used-lead-magnet/
Review your approach to email marketing by reviewing the latest trends As 2017 draws to a close, we start to reflect on which channels worked the hardest for us. As marketers, this helps guide where we focus our efforts in …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-still-worth-taking-seriously-2018/
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing - in fact, all things content - seemed to be all the rage in 2017. Companies and agencies pushed out more emails and …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/fill-lead-stream-personalized-content-marketing/
Chart of the Day: A survey of the effectiveness of organic and paid activities for charities including benchmarks for paid media, social media, and email marketing This isn’t brand new research, but since I know we have a fair few members …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/nfp-charity-digital-statistics/
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-marketing/develop-integrated-paid-search-seo-strategy-ecommerce/
Practical guidance on putting together an account list that gets results ABM starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, getting the …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/
What is the price of love - £2.00 or £2.50? ‘Roses at Triple the Price’ day is approaching. But this year, particularly for heterosexual couples, Valentine’s Day will be exceptional. 2018 marks the platinum anniversary (100 years) of women receiving …..
from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-development/sainsburys-gender-inequality-pricing-malfunction/
While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge? Even though the odds were abysmal (about …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/4-classic-marketing-techniques-reimagined-for-social-media/
Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-image-sizes-2018-infographic/
Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
3 key ways to streamline your martech stack and maximize the value of your marketing toolkit Martech is about finding the right tools to help you reach specific outcomes. Paring down to only the necessary tools will help you control …..
from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/get-better-results-using-less-marketing-tech/
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/10-mega-ecommerce-trends-2018/
How to gain visibility on SERPs for local law firms As the world goes online, professionals like lawyers, accountants, and dentists are discovering that not as many potential clients are walking through the door and more are searching for them …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/local-seo-important-legal-sector/
Chart of the day: Research with almost 1,000 content marketers reveals how important content marketing is to marketing teams. Most people say content marketing is at the core of the marketing team. Please note that the research is split into …..
from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-important-ever/
Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer …..
from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/starter-guide-creating-webinars/
The challenges marketers face overcoming the hyperbole and mysticism that surrounds machine learning and AI The marketing industry is abuzz with talk of how marketing applications of machine learning and AI will make us more effective and change the way …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-analysis-not-analytics/
Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy It’s perhaps the most significant section of your marketing strategy as you look to create a formal, …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/framework-market-orientation/
Chart of the day: Most user research is conducted to understand customers and their needs Understanding customers needs and testing prototypes or wireframes are the primary reasons for customer research, according to a survey of over 2000 professionals by UserTesting.com Interestingly, …..
from Blog – Smart Insights https://www.smartinsights.com/user-experience/people-ux-research/
Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals How? It starts with a …..
from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-growth/
Sales teams have managed customer journeys using CRMs for years. Now, thanks to the rise of social media marketing, there are now IRMs for marketers to manage their influencers Our list below covers the standout features of the 20 best …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/20-crm-tools-help-manage-influencer-marketing-campaigns/
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/4-future-trends-ecommerce-personalization/
Chart of the day: A comparison ranking AB testing services used for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. …..
from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/popular-ab-testing-tools-chartoftheday/
Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/integrate-successful-seo-online-marketing-strategies/
Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team Reviewing the performance of each campaign, across every channel …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-top-priority/
Great new visual design and usability, but no long-term data (yet) There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/google-search-console-2018-first-impressions/
20 Instagram statistics every marketer should know about for 2018 Here are the latest Instagram stats from 2017. Use these stats to inform your 2018 social media strategy and see how marketers are looking to expand their brands reach with …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/instagram-statistics/
Search Marketers Are Embracing Online Reviews Evidence of the growing importance of online review sites like Yelp, TripAdvisor, Google, and Facebook is hard to ignore. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/local-seo/online-reviews-affect-local-seo/
Our recommendations and reviews on email marketing broadcast software options Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-list-management-ecrm/email-marketing-enewsletter-systems-and-software/
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner - …..
from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-listening/financial-services-industry-social-media/
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK Email marketers often ask “how do our campaigns compare”? They’re looking for statistics to compare subscriber engagement for open, clickthrough and delivery …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
Are you following these simple long-tail keyword research steps to improve your SEO? Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/long-tail-keyword-research-strategy-to-improve-your-seo/
