Content Marketing Analytics – How to identify successful blog posts

What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of …..

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from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-planning/content-marketing-analytics-how-to-identify-successful-blog-posts/

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5 Ways to Add Flow to the Digital Experience

Marketing can suffer from a lack of flow, especially when it’s interruptive in nature, but the results are impressive when the two concepts come together As a self-confessed app junkie who automates everything possible, it’s safe to say I’m a …..

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What are brand marketers’ top priorities for 2018?

Chart of the day: Customer Experience is the main focus for brand marketers looking to strengthen their brand marketing strategy for 2018 Branding has always been a hot topic of discussion amongst marketers, as there seem to be a number …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/brand-marketers-top-priorities-2018/

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6 Ways to Leverage Social Media Beyond Prospecting

If recent trends like “conversational marketing” and “social selling” have anything to teach us, it’s that social media has matured a great deal as a pure prospecting platform since its early days Not to imply that anyone has truly reinvented …..

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ABM: To Tech or Not to Tech

Deciding on analogue vs digital is a crucial step in the ABM process Although it’s a key phrase on the lips of many a Martech professional in Silicon Valley these days, account-based marketing (ABM) hasn’t always been about technology. In …..

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This type of content drives the highest-quality leads

Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/lead-generation-strategy/maturity-of-b2b-lead-generation-activities/

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Global social media research summary 2018

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

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