Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX). The Customer Experience industry report 2018 by uisertesting.com has found that executive level professionals and those …..
from Blog – Smart Insights https://www.smartinsights.com/ecommerce/customer-experience-examples/businesses-think-good-customer-experience-cx/
‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see …..
from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/understanding-subscribers-perception-email-infographic/
Three search trends and implications for marketers As we move into another new year there are once again a new set of predictions, hopes and concerns as to the direction of digital marketing over the next twelve months and beyond. …..
from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/what-is-the-future-of-search/
My wallet is full of loyalty cards, I’ve so many at the moment I’m using a spare wallet I got for Christmas just for loyalty cards. But am I the average customer? Do customers want, use and see value in …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/loyalty-marketing-is-far-from-dead/
Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..
from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/marketing-even-effective/
How to set digital marketing KPIs, make them SMART KPIs and align your KPIs with the RACE planning model Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a …..
from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/
Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t …..
from Blog – Smart Insights https://www.smartinsights.com/online-pr/online-pr-strategy/key-digital-pr-think-small/
