Simple ways to measure success of influencer marketing campaigns

In the past couple of years, the popularity of influencer marketing has seen a meteoric rise You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, …..

The post Simple ways to measure success of influencer marketing campaigns appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/measure-success-influencer-marketing-campaigns/

via Tumblr http://euro3plast-fr.tumblr.com/post/175502213699

How to fix the holes in your Google Analytics conversion tracking

Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do …..

The post How to fix the holes in your Google Analytics conversion tracking appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/google-analytics/optimisation-google-analytics/how-to-fix-the-holes-in-your-google-analytics-conversion-tracking/

via Tumblr http://euro3plast-fr.tumblr.com/post/175500449484

The Digital Marketing Skills gap in 2018

Chart of the Day: A summary of the state of digital marketing skills I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn’t based on a survey, rather it is based on a test …..

The post The Digital Marketing Skills gap in 2018 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/personal-career-development/the-digital-marketing-skills-gap-2/

via Tumblr http://euro3plast-fr.tumblr.com/post/175473659559

Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac?

One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road?  You only really get the full audio-visual performance experience by watching YouTube …..

The post Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/instagram-marketing/introducing-igtv-a-yellow-brick-road-or-cul-de-sac/

via Tumblr http://euro3plast-fr.tumblr.com/post/175472388069

How to build an account-based marketing (ABM) target list

Practical guidance on putting together an account list that gets results ABM starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, getting the …..

The post How to build an account-based marketing (ABM) target list appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/

via Tumblr http://euro3plast-fr.tumblr.com/post/175467587429

Content marketing audit essentials

Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..

The post Content marketing audit essentials appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-audit-essentials/

via Tumblr http://euro3plast-fr.tumblr.com/post/175465820519

Comparison of Google clickthrough rates by position – Chart of the Day

Clickthrough research data reveals the importance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say …..

The post Comparison of Google clickthrough rates by position – Chart of the Day appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/comparison-of-google-clickthrough-rates-by-position/

via Tumblr http://euro3plast-fr.tumblr.com/post/175464705209