Setting goals for your digital marketing

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/

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Four steps to developing a big idea for your campaign [belVita Case Study]

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

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How to make an engaging infographic for your blog (without a designer)

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..

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Email marketers top priority is revealed

Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/email-marketers-top-priority-is-revealed/

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The difference between marketing objectives and marketing goals?

Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to …..

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WhatsApp bans under 16s ahead of GDPR

WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/whatsapp-bans-under-16s-ahead-gdpr/

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How to define SMART marketing objectives

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives …..

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