How to use the McKinsey 7S model in marketing

An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..

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10 reasons you still need a digital team

Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..

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Powerful formulas to maximize email engagement

Every irrelevant email is a missed opportunity that costs you engagement and conversion Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..

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from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-communications-strategy/maximise-email-engagement/

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The most challenging parts of the e-commerce checkout

Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout …..

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Role of AI in enhancing the deal management process

Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..

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from Blog – Smart Insights https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/

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How to maximize your email marketing ROI in 2019

Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main …..

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Summary of Google’s top UX guidelines

Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs …..

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from Blog – Smart Insights https://www.smartinsights.com/mobile-marketing/summary-of-googles-top-ux-guidelines/

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WordPress tech SEO checklist

What do you need to include in your WordPress SEO checklist? Why do so many people still use WordPress? WordPress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/wordpress-tech-seo-checklist/

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The best examples of essential personalizations from across the web

Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/best-examples-essential-personalizations/

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7 strategies to improve your online presence in 2019

By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers How a business portrays itself is a vital factor in its success and, with the advent of …..

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69% of e-commerce brands see voice ordering as an opportunity

Chart of the Week: 43% of brands strongly agree that voice ordering offers e-commerce brands a big opportunity The majority of e-commerce brands view voice ordering as an opportunity rather than a threat, suggesting that e-commerce companies should start to …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-brands-voice-search-opportunity/

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Which CX metrics to add to your marketing KPIs

Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re …..

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Campaign of the week: The Lost Experience

How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC …..

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UK Goverment labels Facebook “digital gangsters” and Google rolls our click share for Search – News roundup

Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary …..

The post UK Goverment labels Facebook “digital gangsters” and Google rolls our click share for Search – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/news-roundup-22nd-february-2019/

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Why starting with web personalisation essentials will still elevate your business above the competition

Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/web-personalisation/why-starting-with-web-personalisation-essentials-will-still-elevate-your-business-above-the-competition/

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Which are the most important retail e-commerce traffic sources?

Real-world client date shows the most crucial sources of traffic for e-commerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with how the …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-analytics/important-e-commerce-traffic-sources/

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How to use social influencers to promote your retail business

View the best example influencer marketing campaigns Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s …..

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from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/how-to-use-social-influencers-to-promote-your-retail-business/

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How Artificial Intelligence is reshaping email marketing

You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be surprising if …..

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4 ways to build trust with your new e-commerce customers

Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers As an e-commerce business owner, you probably understand the important role that “trust” plays in converting first-time visitors into paying customers. …..

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Video marketing statistics to know for 2019

Video is continuing to grow in popularity and importance, which means it’s vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/

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Cybersecurity for digital marketers: Discovering site vulnerabilities

Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, …..

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from Blog – Smart Insights https://www.smartinsights.com/user-experience/cybersecurity-for-digital-marketers-discovering-site-vulnerabilities/

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6 reasons why you need a social media strategy

Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-strategy-planning-essentials-6-reasons-need-social-media-strategy/

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Tips and tricks to help you get the most out of your e-commerce analytics

When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..

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More people browse on mobile but buy via desktop

Chart of the Week: 53% of traffic to online stores comes via mobile devices, but this translates to just 32% revenue While the majority of people browse sites via a mobile device, it seems that the majority of purchases are …..

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A guide to agency pricing, what should you be charging?

Cost-plus (times based) or value discussion - which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that - a pricing …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/agency-pricing/

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Correctly set up Google Analytics for WooCommerce

When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/google-analytics-woocommerce/

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Twitter’s new features and new gambling ad rules – News roundup

Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall There are no big platform changes …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-platforms/twitters-new-features-and-new-gambling-ad-rules-news-roundup/

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Rethink the meaning of “omnichannel” to get better results

The promise of omnichannel was that people would connect to a brand digitally or physically and then feel continuity in each subsequent interaction. For the most part, omnichannel hasn’t delivered that If you want to understand how omnichannel marketing fails, …..

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4 must-have features for your customer listening platform

Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..

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Where Virtual Reality could take Digital Marketing — if it steps up its game

Virtual Reality is still in its infancy as a marketing technology, but it is about to mature The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/virtual-reality-take-digital-marketing-steps-game/

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Five reasons your business is not ready for website personalization

Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..

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3 reasons Facebook Ad testing is essential

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native …..

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How to develop a customer acquisition strategy for e-commerce

While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new …..

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Amazon’s ASIN targeting feature will take your ad strategy to the next level

Any retail brand with a digital presence should use this three-step process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/amazons-asin-targeting-feature-will-take-your-ad-strategy-to-the-next-level/

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How blockchain is helping e-commerce business protect data

Security of data in an era when everything is connected via the internet is an increasingly worrying concern For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/how-blockchain-is-helping-e-commerce-business-protect-data/

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E-commerce conversion rates – how do yours compare?

Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. Naturally, all site managers and owners want to …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/

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How valuable are featured snippets?

So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value …..

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from Blog – Smart Insights https://www.smartinsights.com/search-engine-marketing/how-valuable-are-featured-snippets/

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Over half of marketers find social media Stories effective

More than 1.12 billion accounts spread across Snapchat, Instagram, Facebook, Facebook Messenger and WhatsApp now watch or create Stories every day When it comes to social media marketing trends, Stories is the big one you need to watch. More than …..

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Build social proof into your e-commerce website

Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, …..

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from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/social-proof-ecommerce-websites/

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Recent data privacy legislation and the operational impact on digital marketers

A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a …..

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World’s most valuable brands and Germany blocks Facebook data pooling – News roundup

Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results …..

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from Blog – Smart Insights https://www.smartinsights.com/advertising/news-roundup-8th-february-2018/

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LinkedIn advertising essentials

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/linkedin-advertising-essentials/

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8 tips to help your e-commerce business leave your competition in the dust

As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition While e-commerce …..

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4 things your Facebook Ad visuals must have

Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand …..

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Conjuring up the future with email design trends 2019 [infographic]

Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some …..

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from Blog – Smart Insights https://www.smartinsights.com/email-marketing/conjuring-up-the-future-email-design-trends-2019/

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5 must-have e-commerce tools to improve your results

Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/5-must-have-e-commerce-tools/

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YouTube strategies for B2B companies

The writing is on the wall and video is poised to take over cyberspace completely. According to statistics by Cisco, by 2021, all internet traffic will be video. Right now there’s no more prime real estate for video marketing than …..

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7 elements of an effective inbound marketing strategy

A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..

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5 reasons why you should invest in market research

A quick-fire guide to making the case for greater investment in market research There’s so much you can learn from customer satisfaction surveys, exit-intent surveys, claims testing, ad testing, concept testing and by simply getting closer to your customers. Market …..

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4 ways to leverage SMS in your customer engagement strategy

Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with …..

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from Blog – Smart Insights https://www.smartinsights.com/mobile-marketing/sms-marketing/4-ways-leverage-sms-customer-engagement-strategy/

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The best digital marketing statistics sources in 2019?

Our recommendations on the top 10 free digital marketing statistics covering secondary data sources for Global, European, UK, US, Asia and Latin America Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer …..

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from Blog – Smart Insights https://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/

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Global social media research summary 2019

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there is a core ‘top 5’ social networks that don’t change much from year-to-year. But, as we’ll see in …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

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5 takeaways from Google’s Page Speed Insights

he evidence conclusively shows that a site with optimized website speed will equal more revenue It is no secret that with the increased prevalence of mobile platforms and web apps specifically designed for usability on the fly, people increasingly expect …..

The post 5 takeaways from Google’s Page Speed Insights appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/user-experience/website-performance-availability/5-takeaways-from-googles-page-speed-insights/

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How to successfully remarket to past customers

It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..

The post How to successfully remarket to past customers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/customer-engagement/successfully-remarket-past-customers/

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Personalized content is big social media trend for 2019

Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. …..

The post Personalized content is big social media trend for 2019 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/personalized-content-is-big-social-media-trend-for-2019/

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Is your email marketing ready for an AI makeover?

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..

The post Is your email marketing ready for an AI makeover? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/lead-generation/marketing-automation/is-your-email-marketing-ready-for-an-ai-makeover/

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The ‘GDPR effect’ on email marketing – was it all worth it?

The DMA’s head of insight, Tim Bond, discusses why its research points towards the GDPR having a positive impact on the relationship between consumers and brands Consumer behaviours and preferences are constantly evolving, alongside the rapid pace of technological change. …..

The post The ‘GDPR effect’ on email marketing – was it all worth it? appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/email-marketing/gdpr-effect-on-email-marketing/

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Facebook ad revenue increase, Google faces more GDPR complaints – News roundup

Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is …..

The post Facebook ad revenue increase, Google faces more GDPR complaints – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-governance/facebook-ad-revenue-increase-google-faces-more-gdpr-complaints-news-roundup/

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4 reasons healthcare companies should invest in blockchain technology

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/4-reasons-healthcare-companies-should-invest-in-blockchain-technology/

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