How B2B Businesses can make the most of LinkedIn in 2019

Forget all other social media platforms - If you run a B2B business, LinkedIn can be a treasure-trove for you With more than 500 million users present on LinkedIn, of which, 61 million users are senior-level influencers, 40 million users …..

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It’s time for the data and marketing industry to embrace neurodiversity

Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans An underutilized talent pool – neurodiversity awareness There is an increasing demand …..

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15 Applications of Artificial Intelligence in Marketing

Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any …..

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When adding pages to the customer journey can increase conversion rates [case study]

Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help …..

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7 B2B social listening tools to try

Managing your own social media accounts is one thing, but you need to pay attention to the social media presence of others as well Social media marketing is sometimes overlooked by B2B companies. However, even when you’re targeting huge companies …..

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The future of voice interface

Voice technology is only one aspect of a rapidly-evolving tech sphere As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which …..

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High CTR and low conversion rate: Common marketing mistakes

Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, …..

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Build the perfect conversion funnel with marketing automation

“Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline …..

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3 easy ways to capture more leads on your mobile landing pages

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads - in the form of emails you have captured and nurtured enough to effectively sell to - are the lifeblood …..

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28% of businesses use marketing automation to drive new insights

Chart of the Week: 27% of businesses are putting marketing automation in place in a bid to drive new intelligence Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the …..

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How many different types of marketing plans does a business need and why?

Six different options for marketing plans Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many …..

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How to ace your content marketing game with storytelling

Stories extremely effective at building trust. This is why businesses are using influencer marketing Stories are a great way of appealing to and connecting with people. They’re extremely effective at building trust. Think about every time you consider customer reviews before buying …..

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Mobile ad spend to top TV and Google fined for GDPR failure – News roundup

Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use …..

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Bring your content marketing to life with videos

Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them It used to be that content marketing meant just that - just content, with perhaps static …..

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Benchmarking your digital marketing capability

Using capability maturity models to review digital readiness and set targets for digital transformation This month we’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology …..

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Understanding the role of organic vs paid social media

Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. …..

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How to organize a campaign plan using the RACE framework

Structure your next big campaign using the RACE planning framework Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to …..

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3 ways to make your videos stand out on Amazon (and beyond)

How product page videos can convert customers on e-commerce pages You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But …..

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Key features putting e-commerce personalization at the top of the retail agenda

Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..

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5 pricing tips to raise your e-commerce AOV

Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ …..

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Practical keyword research: How to refine your keyword list

A three-step process for brainstorming, collecting and refining your keyword list Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what …..

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How to create amazing social media videos

Video is thought to be one of the best forms of content when it comes to generating engagement and leads Over the last few years, video has been all the rage in social media marketing. In fact, video is pretty …..

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45% of marketers say over half of campaigns are content-led

Chart of the Week: Almost half of marketers now use to content to drive over 50% of their marketing campaigns, showing that content really is still king Content marketing is being viewed as the future of marketing, according to research conducted by …..

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Why do your customers do what they do? Ask them, not the data!

How Coca-Cola could have foreseen the ‘New Coke’ crash It’s 1985. For the past 15 years, the Coca-Cola Company has seen market share decline for its flagship product. After conducting blind taste tests with more than 200,000 consumers, the soft drink …..

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Using smart speakers as a marketing channel

Voice technology will be huge in 2019, with smart speakers driving this revolution. Let’s look at some of the key ways voice can boost marketing activity and engage audiences A bit of background Voice technology uses Natural Language Processing (NLP) …..

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Instagram fake accounts and marketing budget slowdown – News roundup

Instagram’s efforts to tackle fake accounts ‘not working’, marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts Find out all about some of the big marketing, social media and …..

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from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/news-roundup-18th-january-2019/

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Marketing models that have stood the test of time

What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support …..

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The hidden dangers of planning a content marketing campaign

The big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..

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New technology disrupting digital marketing [Infographic]

Perhaps you’re familiar with the often-misquoted Darwin aphorism, “It is not the strongest species that survives but those that are adaptable to change.” While this concept largely impacts the field of biology, it may also be applied to technology and …..

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Restoring customer trust after a hack

How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies …..

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How do we compare? 2019 Email marketing statistics compilation

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough, …..

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Niche product optimization: The key to future e-commerce success

You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche …..

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Increasing sales prospects is main objective for marketing strategies

Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for …..

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How to build local customer service ecosystems

Why local customer service ecosystem matter? The concept of customer experience is built around delivering value. One of the integral elements of the value proposition of any business is customer service. A well-oiled customer service machine is the multi-faceted beast. …..

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Podcasting for business: Why and how to get started with business podcasting

Podcasting might not work for every type of business, but for those that it does work, it can yield great results Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust …..

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30 Website Personalization and Recommendations Software Tools

Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best product’ …..

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9 Slack alternatives for 2019

Nine of the best team chat tools for making your team extra productive this year With eight million active users and three million paid users, Slack is the darling of the business communication world. Indeed, the tool is hip and …..

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Latest Gartner Hype Cycles

Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant …..

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eBay case study

A case study focusing on eBay strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. We have created it as an update for students and professional using Dave …..

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3 Tips for e-commerce brands to re-engage with their existing customers

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of …..

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SOSTAC® marketing planning model guide

What is PR Smith's SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most …..

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New Instagram features, Amazon’s sample program and Microsoft on facial recognition – News roundup

Instagram launches new posting feature, Amazon sends out free product samples to improve conversion, Microsoft calls for laws around facial recognition regulation, Twitter rolling out a beta test for new features, Older people found to be more likely to share …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/news-roundup-january-11th-2019/

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How the winners from Google’s EAT update demonstrates the new standards for content quality

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since …..

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Best tools for benchmarking competitor content marketing?

A review of 2 social sharing count tools showing which competitor content types are most popular Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and …..

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Emerging email marketing trends to survive in 2019 [Infographic]

More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world …..

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8 business-critical digital marketing trends for 2019

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable …..

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4 ways to upgrade and modernize your business in 2019

Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you Is your business at risk of being left behind in this increasingly …..

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How the European e-commerce market has changed over the past year

Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018 “There is nothing so stable as change,” Bob Dylan once said and perfectly described all areas of life, including business. To …..

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How many businesses have a Digital Transformation programme in place?

Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing and optimization and structural issues, such …..

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Does your content address the conversations of your audience?

Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation was to help and assist the needs of their audience In 1889, Andre and …..

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Developing a gated content strategy for your business

When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across …..

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33% will click on paid ads that answer their search query

Chart of the week: People are happy to trust a paid ad if it seems to provide the answer they are looking for A third (33%) of people will click on a paid search ad because it directly answers their …..

The post 33% will click on paid ads that answer their search query appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/33-will-click-paid-ads-answer-search-query/

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The marketing agency capability review matrix

Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..

The post The marketing agency capability review matrix appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/marketing-agency-capability-review-matrix/

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Design mistakes that can cost your branding

If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals …..

The post Design mistakes that can cost your branding appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-development/design-mistakes-that-can-cost-your-branding/

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7 content assets that are integral to your content marketing strategy

All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or …..

The post 7 content assets that are integral to your content marketing strategy appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/content-management/content-marketing-strategy/7-content-assets-integral-your-content-marketing-strategy/

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How to make your PR strategy more data-driven in 2019

Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much …..

The post How to make your PR strategy more data-driven in 2019 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-pr/online-pr-strategy/make-your-pr-strategy-more-data-driven-2019/

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Alexa’s Christmas crash and Google testing new search – News roundup

High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing ‘dark mode’ for its Messenger app We may have switched …..

The post Alexa’s Christmas crash and Google testing new search – News roundup appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/social-media-strategy/news-round-up-january-4th-2019/

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How a build a robust video marketing plan on a shoestring budget

Video marketing has been steadily growing over the past few years and is showing no signs of slowing down The latest social media report from Smart Insights found that 90% of shared posts on social media today are video clips. Plus, …..

The post How a build a robust video marketing plan on a shoestring budget appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/how-a-build-a-robust-video-marketing-plan-on-a-shoestring-budget/

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5 realistic benefits of using blockchain in the manufacturing industry

Blockchain technology is gaining momentum in the market and hugely impacting on the manufacturing industry Currently, the world is highly fascinated with terms such as cryptocurrency, bitcoin and blockchain technology. The reason for this is simple - people are getting …..

The post 5 realistic benefits of using blockchain in the manufacturing industry appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/5-benefits-blockchain-manufacturing-industry/

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How to use key performance questions to structure digital marketing reports

Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and the overall impact …..

The post How to use key performance questions to structure digital marketing reports appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/key-performance-questions-structure-digital-marketing-reports/

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4 Tips to help you improve your website’s user experience and conversions

How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..

The post 4 Tips to help you improve your website’s user experience and conversions appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/customer-conversion-strategy/4-tips-help-improve-websites-user-experience-conversions/

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How to adapt your brand identity to better match your customers

When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship - you have to believe in yourself before anyone else can …..

The post How to adapt your brand identity to better match your customers appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/online-brand-strategy/brand-development/adapt-brand-identity-better-match-customers/

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7 video content creation tools that you’ll need in 2019

Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos Have you ever wondered what you did on the internet before videos became popular? It doesn’t …..

The post 7 video content creation tools that you’ll need in 2019 appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/7-video-content-creation-tools-that-youll-need-in-2019/

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