Keyword cannibalization: How to detect and fix it

Positioning more than one type of content will divide your forces, reducing the effectiveness and confusing both Google and your users Keyword cannibalization occurs when you’re ranking for keywords with more than one URL on your website. Think of it …..

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5 must have e-commerce strategies that will shape 2019

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative …..

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The importance of customer retention post GDPR

6 months on from the GDPR deadline… have you started to prioritize retention?  For many marketers, 2018 will be remembered as the year of the GDPR. Despite the long lead up time, plenty of businesses found themselves scrambling to get …..

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The complex digital advertising ecosystem explained

Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace …..

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Subscription e-commerce done right

To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a …..

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Why mobile should make every business more customer-centric

How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers.  But the big secret of …..

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How to leverage personalization for effective email marketing [Infographic]

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so …..

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Enhancing email marketing performance with artificial intelligence

Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..

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How to audit your agency content to drive new business in 2019

A content audit can reveal growth opportunities, clean up low-quality content and help you create better-performing articles As an agency, you already know that great content is a powerful marketing tool. But are you really putting all your content to …..

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B2B digital marketing New Year resolutions

Three ideas to help plan your digital marketing in 2019 With the end of the year on the horizon, as inevitable as night follows day, many people will be looking ahead to 2019 with a host of New Year resolutions: …..

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How companies are expanding into different markets globally

As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has …..

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8 easy to use annual marketing plan and budgeting templates

How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard …..

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How to use UTM tracking links on social media to boost your results

Social media competition is fierce and your budget is limited – so you need to make the most of your time and resources in order to make sure your efforts are actually paying off When it comes to social media marketing, …..

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Why B2B businesses need to personalize their websites

Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came …..

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Most people open welcome emails but don’t click through

Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, …..

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10 reasons you need a digital marketing strategy in 2019

If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…

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Google questioned by Congress and a ban on gender tropes in advertising – News roundup

Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook’s pop-up attempt to re-build trust One of the biggest news stories …..

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How to promote your business more effectively with word of mouth marketing

While some word of mouth marketing is completely organic, you can also make a targeted effort to boost word of mouth and get more people talking about and promoting your brand Word of mouth marketing has always been hailed by marketing …..

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2018’s best Christmas adverts

We’ve taken a look at some of the biggest Christmas advert offerings this year to see which hit the mark and which were a big miss Once again, the battle for the title of best Christmas advert has been raging …..

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Why mobile design should matter to SMB marketers

Small business marketers need to sit up and pay attention to the latest mobile design options Technology has revolutionized communication and changed the face of doing business in modern times. Computers, Tablets, and Smartphone which were initially used to surf …..

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How SMEs and new businesses can conquer search in 2019

Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months? Haven’t we all. But before we …..

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2018’s most popular Smart Insights guides

From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you …..

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How to build trust at every stage of the customer journey

Learn how to transform uncertain prospects into brand advocates one step at a time Marketers often see the customer journey as a linear progression of four stages: Awareness Interest Consideration Purchase But there’s one important thing most of us tend …..

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5 powerful tools to improve your startup business

Startup company growth needs effective and easily accessible digital tools and resources Over the past few years, we have seen a significant increase in the number of startups that can be seen as a fresh alternative to working in corporations. …..

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Using the PESTLE analysis model

Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..

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from Blog – Smart Insights https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/

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Why your content is being ignored and how to fix it

Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you’re creating content from scratch or refurbishing existing content, your goal should be to …..

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Your guide to advertising on Baidu

Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most …..

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3 SEO custom alerts you should use right now

We have explored the world of SEO custom alerts to make sure that key elements such as robots.txt, traffic and rankings are closely monitored Have you ever spent time and effort on optimizing a website only to see all that …..

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Video content for marketing is more important than ever

Most marketers say that video content as a marketing tool is becoming more important and more are reporting greater satisfaction in its results Video use in marketing has increased during 2018, with 83% of marketers saying it is becoming more …..

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Five reasons why you should choose Instagram for your next influencer marketing campaign

Instagram is largely dubbed as the best platform for influencer marketing campaigns If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the …..

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A data outage, Facebook in more hot water and Iceland’s ad – News roundup

O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in …..

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The exodus from desktop to mobile: Why it matters and what to do about it

With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. …..

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Conversion rate optimization: Marketing’s most underused weapon

CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over …..

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The success factors for content marketing in 2019

New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..

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Navigating the complex web of social media listening and engagement tools

The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of …..

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How social listening can raise your sales

Social listening can help improve your sales by boosting the awareness, interest, engagement and action stages The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how …..

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What can e-commerce web architects learn from Google’s 2018 projects?

Thanks to Google and its various projects during 2018, we have a whole list of things that can help improve and elevate the status of your e-commerce brand The relentless growth in the sector of digital marketing and business in …..

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Why subscribers ignore you (but don’t unsubscribe)

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..

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5 PPC tools to spy on your competitors’ best ads

There is a pool of great PPC tools that can help you see how your competitors rank, how many PPC ads they are running, how much they are spending and where they are being shown The online space is getting …..

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How to repurpose your content: A short guide

Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

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Optimizing your e-commerce site for voice search

Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google …..

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8 common mobile app development mistakes to avoid

Some mistakes are so common they often get ignored by the mobile app development companies on the pretext of aspiring to provide something unique or different to the users Did you know that by 2020 mobile apps are projected to …..

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B2B mobile buyer behaviour research

Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B …..

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Customers expect brand responses on social within 30 minutes

Chart of the week: 37% of consumers who use social media to complain or question brands expect to get a response in under 30 minutes Delivering great customer service is getting more and more difficult for brands, as customer expectations …..

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