How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Adam Pearce I’m the co-founder of eCommerce digital marketing agency, Blend Commerce. We’re a team of 7 who …..
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Chart of the Day: Public are largely unfamiliar with purchasing through chatbots Chatbots are a viable option for companies who want to be ever-accessible to their customers. Able to help with common problems such as late deliveries or changing profile …..
The post Customers use chatbots for customer service, not sales appeared first on Smart Insights.
Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so …..
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Research into customer expectation and behaviour, quality and delivery method, when it comes to content marketing B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a …..
The post Top 7 B2B content marketing research insights that should guide your strategy appeared first on Smart Insights.
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media; in this blog, I discuss how …..
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Chart of the Day: The most effective content types for lead generation The internet has matured to become a highly competitive landscape. Sales teams rely on marketers to produce even more, and better-qualified leads, while marketers rely on designers and developers to bring their vision …..
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Demand generation should be a core component of a Blue Ocean Strategy - instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind …..
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Discover six costly mistakes that marketers make with social media and how to fix them Despite the herculean changes to both technology and media, marketers have no choice but to build emotion-rich and customer-centric strategies to always stay on top. …..
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What are the essential parts of a digital transformation plan? Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and use of data to …..
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Chart of the Day: Almost Half of Young Facebook Users Have Taken A Break From the Platform Facebook is still the outright leader in terms of social media userbase and frequency of use. The increase has slowed but there are also other …..
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It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..
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To make the benefits of online marketing more concrete, let’s consider some common goals for auto dealerships The automobile industry has come a long way — and not just in terms of technology. At the beginning of the millennium, those …..
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Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance …..
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Chart of the Day: Strategies and practical factors that support growth of a business - new research The Ansoff matrix growth drivers The Ansoff matrix model is a classic marketing model featured in our free top marketing models guide. Although developed …..
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How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the …..
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Brands across all industries need to rethink their mobile experiences to focus on speed A study by Google Research found that the average load time for a landing page on mobile is 22 seconds on an average 3G connection, while over …..
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Real world examples of PR getting an account-based makeover You ride on the ABM train because your destination is results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..
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Five common product branding myths Branding is one of the aspects of running a business that people just can’t seem to get right. Here are a few nuggets of information that are not facts, but product branding myths. There is …..
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It is one of the most significant parts of the business world in today’s era. But, it is usually tough to predict the future of the e-commerce market But, still, experts have predicted recently that 2018 is going to be …..
The post 6 Extraordinary E-commerce Web Design Trends To Implement In 2018 appeared first on Smart Insights.
Chart of the Day: Innovation and market expansion take backseats to refining existing products and services Research from The CMO Survey shows that American CMOs are heavily focussed on their own markets, rather than broadening into new ones. Asking over …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Shane Hebzynski My name is Shane Hebzynski and I’m transitioning from being a General Manager for Bangkok-based X2 …..
The post #MarketingMinds: Interview with Shane Hebzynski from 3 Cats Labs appeared first on Smart Insights.
Where to place your online ads: How to use scripts to filter your ad placements to select the most effective This article is useful for those who would like to place advertisements on sites across the Internet, e.g. on YouTube, …..
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Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to …..
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Does your business have what it takes to make the customer-centric shift? To be a market leader, customer-centricity needs to be embedded within every facet of your organization. Modern companies need to truly understand what their customers and prospects expect, …..
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Apply the customer-centric methodology that has doubled the sales of many websites When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to …..
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Recapture the attention - and transactions - of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners …..
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Implementing the following 7 strategies for ecommerce personalization can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. Many businesses are finding …..
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Find out how strong branding adds value to your business, and how to get started when it comes to building your own brand Branding. The word is often thrown around in conversations about marketing, but what does it really involve …..
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Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..
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Follow Michelangelo’s lead and turn a daunting task into a work of genius by planning strategically, collaborating with stakeholders, and using your resources Great marketing and great art have a lot in common. After all, marketing without art is just …..
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Social media strategy and planning essentials series The social media landscape is constantly evolving. New networks rise to prominence (e.g. Snapchat), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. …..
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Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era …..
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When it comes to colourful and vibrant marketing campaigns, Sony takes the crown We take a look back at 2006 and Sony were prepped to do their global campaign for their new SONY Bravia TV range. HD TV’s were starting …..
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Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Adam Samuel Hi my name is Adam Samuel and I am the co-founder of a new health and …..
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6 Ways to launch and grow your startup using content marketing Launching a start-up can be an exhilarating experience. However, there’s a difference between launching a startup and being able to grow a startup so that it becomes a long-term …..
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Chart of the day: How people discover full-length video content When it comes to video content, making sure you gain as much reach as possible is always the main goal. Discovery of video content can take many forms and it is …..
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Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly …..
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AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, …..
The post This split test increased ecommerce profitability by reducing return rates appeared first on Smart Insights.
Social media strategy and planning essentials It’s important to know what other organisations in your market are doing on social media, to give you context for the current role social plays in customer communication. The aim of competitor analysis is …..
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Compilation of abandonment rates and follow-up email conversion rates in retail, fashion, travel, finance and not-for profit We recommend retargeting as an essential activity in our RACE framework customer lifecycle activities. That’s because it can help boost both conversion to …..
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Five-part formula to help you optimize landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing …..
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Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
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Responsibility for driving digital transformation and the common barriers to meeting digital priorities It’s a common misconception that digital transformation is solely the integration or upgrading of technology in organizations, and therefore that its the responsibility of the Chief Technology Officer …..
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The brand marketing campaign that defined Nike Nike has done it again. They’ve turned heads, they’ve shown their brand mentality and they have got people talking about them. This week they celebrated the 30 year anniversary of their “Just Do …..
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How finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to …..
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Chart of the Day: Digital offers can help drive shopping and brand engagement Email campaigns are a great asset to generate traffic to your website and keep your customers informed about your latest offers. However, research from Adobe has revealed …..
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Colin Skinner Profoundry® is my trading name. I’m a UK based Digital Advertising Consultant and Strategist with over 10 …..
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White labeling can help SMEs/SMBs compete with the bigger players - here’s how The concept behind white label marketing is not entirely new. There are many white label services that marketing companies use to make their lives easier. The big …..
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A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for …..
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An invitation to benchmark your digital future with an upcoming digital transformation webinar, presented by Dr. Dave Chaffey Digital Transformation is not just a buzz-word. It’s an important (if not absolutely essential) transformation process that every business needs in order …..
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How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge Our primary role as marketers is to constantly solve new and different types of challenges. From a client-side perspective, this may …..
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Chart of the Day: The topics that demonstrate the transparency of a company on social media Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as …..
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What links mean for your business and how to get them When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social …..
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Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary …..
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Creating your social media strategy and tactical plan Noun: Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the …..
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Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK The government-commissioned annual “Communications Market Review” is one of the best sources for compiling data on Internet and Social …..
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Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and …..
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Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..
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Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue to generate inbound leads once they start ranking in Google – in theory, that is. In practice, it’s just as …..
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