How to use the 7Ps Marketing Mix?

What are is 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It …..

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The state of content marketing 2018

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 …..

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How AI can help you meet your business objectives

Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern business models has increased exponentially. Yet, despite this, our relationship …..

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Digital and creative agency challenges and growth drivers for 2018 [Part 2 of 2]

Interviews with eleven agencies of varied sizes on their profitability and growth drivers for 2018 [Part 2 of 2] With smaller budgets, and higher demands to meet in 2018, there’s practically no room for brands to frivol away their resources, …..

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5+ ways to boost conversion rates with qualitative analytics

Marketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart? Let’s turn that frown upside down. If you are marketing a mobile app, you’ve probably had …..

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from Blog – Smart Insights https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/5-ways-boost-conversion-rates-qualitative-analytics/

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How aligned are sales and content marketing teams

Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem …..

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Marketing strategy vs tactics – why the difference matters

10 key differences between strategy and tactics ‘What is the difference between a strategy and tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no …..

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Digital and creative agency challenges and growth drivers for 2018 [Part 1 of 2]

Interviews with eleven agencies of varied sizes on their profitability and growth drivers for 2018 [Part 1 of 2] Agency growth isn’t optional. In fact, many featured in this post affirm; it’s essential for survival. Common questions which are all …..

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from Blog – Smart Insights https://www.smartinsights.com/agency-marketing/growing-a-marketing-agency/digital-creative-agency-challenges-and-growth-drivers-2018-part1/

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The rise of marketing salaries in 2018

Chart of the day: Will marketing salaries continue to rise in 2018? When it comes to career choices we make sure that job satisfaction is being taken in to consideration. The elephant in the room is always salary, but when …..

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How to use the BCG Matrix model

Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a …..

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from Blog – Smart Insights https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/

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Influencer Marketing Solutions: Which One is Right for Your Company?

Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already …..

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from Blog – Smart Insights https://www.smartinsights.com/online-pr/influencer-marketing/influencer-marketing-software-solutions-2018/

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Facebook Advertising Benchmarks 2018

Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the …..

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How to use Quora as part of your content marketing strategy

Quora can be an incredibly valuable content marketing tool In fact, Quora can help with multiple common content marketing goals, such as getting more traffic or boosting your industry authority – plus, it’s an extremely tool for research. But, more …..

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Social media governance policy examples

Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in …..

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Build social proof into your Ecommerce website

Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, …..

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from Blog – Smart Insights https://www.smartinsights.com/conversion-optimisation/product-page-optimisation/social-proof-ecommerce-websites/

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How to create an effective YouTube bumper ad campaign

Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through and platforms such as YouTube, Google and Twitter are designing …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/youtube-marketing/how-to-create-an-effective-youtube-bumper-ad-campaign/

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How to find B2C survey respondents

Daunting, time-consuming and expensive. Or is it? Doing any form of research doesn’t always need to be so costly, here are five options to help you recruit participants for surveys. I’ve also produced an article on how to get B2B survey …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/how-to-find-b2c-survey-respondents/

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Millennials don’t like Snapchat since it’s redesign

Chart of the day: After Snapchats controversial redesign last year, satisfaction with the app has plummeted YouGov data suggests the app has erased two years of work in just a few months, as Snapchat’s impression score and satisfaction score has …..

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Do businesses need to re-consent all subscribers for GDPR?

Are some businesses killing their ability to communicate with customers due to GDPR? GDPR has certainly kicked up a storm in the last few months within the EU. If you haven’t heard about it, or do not know what it …..

The post Do businesses need to re-consent all subscribers for GDPR? appeared first on Smart Insights.

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These are our favourite UX design changes in the last 20 years

These are what some of the biggest websites looked like 20 years ago and you won’t believe it… Since the World Wide Web was invented in 1990 designers and web developers have been constantly working to improve its original clunky basic …..

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6 ways to find B2B research survey respondents

The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/customer-feedback/find-b2b-survey-respondents/

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Useful tips for working with micro-influencers

Are you looking for a more efficient way of promoting your business online and reaching your target audience in a meaningful way? In my latest Quick Win for Smart Insights, I teach you everything you need to know about working …..

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Using AI in Marketing

How perceptions of the applications of AI differ between agencies and brands [Chart of the Day] In our infographic reviewing the applications of AI in marketing we explore 15 different applications of Artificial Intelligence (AI) across the customer lifecycle from …..

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How to stand out online when everyone and their dog has a website

Standing out online is not a question of quick fixes. It’s a question of mindset Web design sits at the core of a site’s success. It communicates the substance of what you do and why anyone should care. Peel back …..

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from Blog – Smart Insights https://www.smartinsights.com/user-experience/website-design/web-design-and-digital-levittowns/

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Humanizing your ecommerce marketing experience

How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me …..

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from Blog – Smart Insights https://www.smartinsights.com/ecommerce/ecommerce-strategy/humanizing-your-ecommerce-marketing-experience/

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Forget about finding the perfect moment; engage your audience all year

Consistent connection matters, regardless of the season Communicating with your customers isn’t about waiting for the right moment. It’s about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make …..

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Why customer experience journey mapping needs ‘big data’ to succeed

CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives It’s no secret that most marketers are on the same trajectory and curve when it comes to …..

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Revive your Email Marketing campaigns with classic email tactics [infographic]

Use these 11 classic techniques to boost email engagement Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails …..

The post Revive your Email Marketing campaigns with classic email tactics [infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/revive-your-email-marketing-campaigns-with-classic-email-tactics-infographic/

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Why keyword research and rank tracking is not about being no.1

Track keyword optimization data that truly matters We all know the drill. To pick up the most searched keywords, do our best to rank high and pay SEO consultants for achieving the position #1. Well, this isn’t necessarily the worst …..

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Create B2B case studies that convert

The anatomy of a perfect case study varies from business to business, but looking at the bare-bones structure of what goes into an effective B2B case study that converts website visitors or leads, there is a formulaic structure in the …..

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Why a multi-platform customer service strategy is essential in 2018

The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose …..

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Why are businesses aiming to improve customer experience?

Chart of the day: customers expect more personalized experiences according to businesses and that’s why they are prioritising improving CX Customer Experience (CX) improvements are being led by customers wanting more personalized experiences according to new research. Customer expectations are …..

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Website Hosting 101 – Choose your provider Wisely

The right hosting really does matter for any business owner who wants to be online and easily discoverable When first setting up a website, most people simply carry out a web search and choose one of the top options. However, …..

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What is Digital Asset Management?

Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets Each year, more than 160 million Americans watch the Super Bowl on …..

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How to use qualitative analytics to uncover “hidden” product insights

Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… …..

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Facebook Ad Clickthrough rates

Chart of the Day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to move fast to transition their desktop-based revenue model over to smartphone. This involved developing new …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates/

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5 Rookie Facebook Ad Mistakes to Avoid

How Can You Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can give you access to thousands or even millions of members who may be interested in your products or services. The tricky part is figuring …..

The post 5 Rookie Facebook Ad Mistakes to Avoid appeared first on Smart Insights.

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Make Sure Your Remarketing Ads Don’t Get Muted

Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all over the internet to encourage you to return to a …..

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How to move up the digital evolution curve

The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace, complexity and the degree …..

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Brands to provide richer AR experiences via Facebook’s portfolio of apps

Facebook is about to offer brands the chance to add an additional dimension to their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next iteration of Oculus Go.  It is the company’s first standalone …..

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6 top tips on how to grow your subscriber list using pop-ups and lightboxes

A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be:  Will using a pop-up help us achieve our goals as …..

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from Blog – Smart Insights https://www.smartinsights.com/email-marketing/email-list-management-ecrm/popovers-and-lightboxes/

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The 3 takeaways that actually matter…from Facebook F8, 2018

Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers! Facebook’s F8 was an intense and amazing experience. The amount of development, innovation, and progress shown in just two days is only …..

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Is the future of Facebook advertising dead?

It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 …..

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Here’s what you need to do if you are seeking the perfect homepage

With a well-performing homepage businesses get to spend less money on advertising or other traffic / lead generation methods There is a reason why smart people spend so much time and money to optimize their homepage. With a well-performing homepage, …..

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GDPR: Example privacy policies and consent forms

Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law …..

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2018 Influencer marketing tactics

Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research that: “67 percent of marketers think influencer marketing campaigns helped them …..

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A step change in working culture and office productivity

Shared knowledge is the new currency of scale The workplace has changed in spectacular ways since the turn-of-the-century. The biggest development is the increased importance of knowledge. Knowledge has become the most valuable commodity in almost every industry from food …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/working-culture/

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UK adspend for 2017 was a record £22.2billion

Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of continued growth in advertising spend. This according to the latest …..

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Influencer Marketing Top Trends 2018

The field of Influencer Marketing has grown by a whopping 198% in 2017!  ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement with specific segments of the user base. Many companies, albeit …..

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6 essential types of SEO Tools for 2017

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you …..

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Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness

Five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning and ultimately delivering a digital campaign is an exhausting, challenging yet fun and extremely rewarding process, especially once the campaign goes live and you can …..

The post Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness appeared first on Smart Insights.

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How to integrate successful SEO with other online marketing strategies

Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical factor in driving traffic to your site. However, for a …..

The post How to integrate successful SEO with other online marketing strategies appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/integrate-successful-seo-online-marketing-strategies/

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Forecast growth in percentage of online retail / Ecommerce sales

The potential for online retail growth on desktop and mobile devices It’s interesting to look back at the growth of online sales and think forward to how much further they can grow at the expense of traditional channels. Overall percentage …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/

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3 things marketers can take away from the Facebook Data debacle

After two days of appearing in front of Congress, Mark Zuckerberg’s Facebook platform largely avoided any negative repercussions, it grew! Last month, Facebook experienced the biggest “scandal” in the history of the company when it was revealed that tens of …..

The post 3 things marketers can take away from the Facebook Data debacle appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-marketing/3-things-marketers-can-take-away-from-the-facebook-data-debacle/

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Measuring ROI on Video Marketing Campaigns [Infographic]

Embedding a video on your site can increase conversion rates by up to 80%! Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social …..

The post Measuring ROI on Video Marketing Campaigns [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-platforms/video-marketing/measuring-roi-on-video-marketing-campaigns-infographic/

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The Marketing technology Landscape in 2018 [Infographic]

6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely …..

The post The Marketing technology Landscape in 2018 [Infographic] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-technology-2014/

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Is your Facebook feed engaging your users?

Back at the start of the year, we told you that Mark Zuckerberg had boldly announced a significant change to our Facebook newsfeeds An updated algorithm would see posts prioritized by family and friends over public branded content. I said …..

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from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/is-your-facebook-feed-engaging-your-users/

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The implications of Facebook’s most recent algorithm update

How marketers can take advantage of the latest Facebook update The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. …..

The post The implications of Facebook’s most recent algorithm update appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/social-media-marketing/facebook-marketing/implications-facebooks-recent-algorithm-update-can/

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Translating business goals to specific objectives and KPIs

How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are reviewing supporting your efforts into making the boat go faster? Are …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/translating-business-goals-kpis-aa-03/

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Setting goals for your digital marketing

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/goals-for-your-digital-marketing/

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Four steps to developing a big idea for your campaign [belVita Case Study]

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the …..

The post Four steps to developing a big idea for your campaign [belVita Case Study] appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/traffic-building-strategy/campaign-planning/four-steps-developing-big-idea-campaign/

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How to make an engaging infographic for your blog (without a designer)

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..

The post How to make an engaging infographic for your blog (without a designer) appeared first on Smart Insights.

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Email marketers top priority is revealed

Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for …..

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from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/email-marketers-top-priority-is-revealed/

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The difference between marketing objectives and marketing goals?

Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business and this can lead to problems when creating processes to …..

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WhatsApp bans under 16s ahead of GDPR

WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social media platform notifying me of updated terms of business. Now, …..

The post WhatsApp bans under 16s ahead of GDPR appeared first on Smart Insights.

from Blog – Smart Insights https://www.smartinsights.com/digital-marketing-strategy/whatsapp-bans-under-16s-ahead-gdpr/

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How to define SMART marketing objectives

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives …..

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from Blog – Smart Insights https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/

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